Reboot Podcast Episode #134 – Becoming the Director of Your Life – Fritz Brumder

The Reboot podcast showcases the heart and soul, the wins and losses, the ups and downs of startup leadership. On the show, Entrepreneurs, CEO’s, and Startup Leaders discuss with Jerry Colonna the emotional and psychological challenges they face daily as leaders.


Fritz Brumder

Fritz Brumder

Founder of & Co-founder of Brandlive

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Episode Description

For many founders, the ups and downs of the startup rollercoaster feel like a natural component of the entrepreneurial journey, but what happens when the ride becomes too much and what’s best for you, and the company, is to walk away? In this episode of the Reboot Podcast, Jerry sits down with Fritz Brumder, co-founder and former CEO of Brandlive. 

In this conversation, Fritz speaks candidly about his exit as CEO, describing how the process was simultaneously painful and relieving, and admits to the uneasiness that comes with the question, “what’s next for me?”. Jerry notes what happens when we merge our sense of self with an external entity and reminds Fritz that with the formation of his new company, Zipcan, he has been given a beautiful opportunity to rethink the way he wants to relate to work and to design his second act of life.

Reboot Your Board | Navigating Board Dynamics | #70 – The Inner-Workings of a Good Board – with Brad Feld & Fred Wilson

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Show Highlights

Top Quotes:

“Am I ready to jump back on the hamster wheel, knowing that the energy and effort that it takes to start a company from ground zero?” – Fritz Brumder

“I don’t think I have the right board or I’m not really managing my board the right way.” – Fritz Brumder

“As a creative, as an entrepreneur…I just couldn’t dig my company out of the hole that it was in.” – Fritz Brumder

“What do I want this next phase to look like? What’s the story? What’s the thing that I’m dedicating myself to?” – Fritz Brumder

“There’s fear in the “what next”. I don’t want to go get a job. I want to start a company.” – Fritz Brumder

“There’s an awareness that you’re okay with it not turning out the way you wanted it to be, and yet, there’s a fear that it won’t turn out to be the way you want it to be.” – Jerry Colonna

“What we want to build up is not knowledge to prevent us from having pain and difficulty, but the skills and awareness to know what to do when it inevitably happens.” – Jerry Colonna

“There’s something powerful in staying conscious of the fact that you’re a participant in the movie of your life. You’re watching it unfold.” – Jerry Colonna

“It is possible, as you design your second act, to not only have a better, more functioning board of directors but to have a company that fits you like a well-tailored suit of clothes.” – Jerry Colonna

“How do I want to be? As an adult, as a leader. How do I want to relate to work?” – Jerry Colonna

“In the fear of the unknown and the uncertain and the future, we are often blinded to the agency and the possibilities that we have to shape that future, to make those choices.” – Jerry Colonna