Reboot Podcast Episode Operator’s Manual #6 – The Benefits of Bootstrapping

The Reboot podcast showcases the heart and soul, the wins and losses, the ups and downs of startup leadership. On the show, Entrepreneurs, CEO’s, and Startup Leaders discuss with Jerry Colonna the emotional and psychological challenges they face daily as leaders.


Ali Schultz

Ali Schultz

Coach and Co-founder of Reboot

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Jerry Colonna

Jerry Colonna

Co-founder and CEO of Reboot

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Episode Description

Ever wonder what happened to building a good ol’ profitable business? Maybe you wonder if there are benefits to bootstrapping in this world of high-growth, venture-backed companies with bloated valuations. In this bite-sized episode of Operator’s Manual, Ali sits down with Jerry to discuss the very real benefits of bootstrapping a business.

Show Highlights

Top Quotes:

“The last four or five years, there’s been too great an emphasis on growth for growth’s sake.” – Jerry Colonna

“The implicit structure of a bootstrap model is that you have to be profitable from day one. Now, that’s hard. But there’s a tremendous amount of benefit to that, not the least of which is the founding team, the owners of the business get to call shots.” – Jerry Colonna

“The vast majority of small businesses in the United States are bootstrapped. They just tend not to be very sexy.” – Jerry Colonna

“The downside is when you could use capital to grow, it may not be available to you. The upside is it- it clarifies the mind, sharpens the focus on building sustainability from the beginning.” – Jerry Colonna

“There’s nothing wrong with building a machine that is simply profitable, pays people a good salary, employs people in a healthy way, and does good work in the world.” – Jerry Colonna

Podcast Topics