Reboot Podcast Episode #118 – The Business Case for Love – with Steve Farber

The Reboot podcast showcases the heart and soul, the wins and losses, the ups and downs of startup leadership. On the show, Entrepreneurs, CEO’s, and Startup Leaders discuss with Jerry Colonna the emotional and psychological challenges they face daily as leaders.

Episode 118 // January 30, 2020


Steve Farber

Steve Farber

Author & founder of The Extreme Leadership Institute

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Episode Description

“Love isn’t merely some second-hand emotion; love is the fuel that powers great organizations.” – Jerry Colonna

In this episode of the Reboot Podcast, Jerry sits down with Steve Farber, author of Love Is Just Damn Good Business, for a conversation on leadership and the value of love in the workplace. As Steve reflects on the transformational power of love, Jerry unpacks the ways in which it cultivates trust, reaffirms feelings of safety and builds spaces of belonging. Together they consider the business case for love, reflecting on its ability to sustain healthy teams, drive personal growth, and foster self-actualization, ultimately lending a hand in providing spaces for humans to come together and do their best work. To close out their discussion, Steve highlights how companies built around cultures of love typically benefit from increased customer loyalty, boosts in profitability, and capture higher percentages of market share.

Steve Farber on Twitter | Love Is Just Damn Good Business | #101 – A More Powerful Way of Working (re-release) – with Patty McCord |

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Show Highlights

Top Quotes:

“Leadership has nothing to do with your position or title. It’s about how you engage and it’s about your ability to influence people and have an impact on the world around you regardless of your position or title.” – Steve Farber

“The choice to lead is intrinsically scary because leadership is about the act of transformation on some level or another.” – Steve Farber

“Love is the motivation. It’s the impetus that gets us to step up, to take a stand, to stick our necks out, to attempt to really change things.” – Steve Farber

“If I love the cause, if I love the people I’m working with then it makes the challenge worthwhile.” – Steve Farber

“What could possibly be wrong with creating a culture, or an environment in a business that people love working in?” – Steve Farber

“I believe that we’re wired as children to seek love, safety, and belonging, which are all attributes of love. Somehow we end up creating organizational structures where love is unacceptable, where it’s totally unsafe and nobody feels like they belong. And then we wonder why people aren’t passionate about their work or engaged in the company.” – Jerry Colonna

“If you’re not doing your job or if you’re ill-suited for your job, I can love you enough to tell you this ain’t working out.” – Steve Farber

“The collective idea we’ve bought into is that love means lower standards. Nothing could be further from the truth. Love means higher standards.” – Steve Farber

“The best leaders, the most successful teams, they love what they do, and they love the people they do it with.” – Steve Farber

“We do the work that we need to do in order to do the work that we love to do.” – Jerry Colonna

“It actually takes work and discipline to be a good human being.” – Steve Farber