Reboot Podcast Episode #117 – Reclaiming The Shadow – with Tracy Lawrence (re-release)

The Reboot podcast showcases the heart and soul, the wins and losses, the ups and downs of startup leadership. On the show, Entrepreneurs, CEO’s, and Startup Leaders discuss with Jerry Colonna the emotional and psychological challenges they face daily as leaders.

Episode 117 // January 3, 2020


Tracy Lawrence

Tracy Lawrence

Co-Founder & CEO, Chewse

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Episode Description

Tracy Lawrence, Co-founder and CEO of Chewse, joins Jerry talk about authenticity, leading from the heart and on the power of embracing the lost and disowned parts of ourselves, the parts in her shadow. For Tracy, it’s not only about being there for the little girl who was bullied in middle school, but also about owning her very own inner bully. Reclaiming that part of herself will not only impact her approach to the latest company experiment but it also might affect her own leadership and bring her and her company deeper into alignment.

Tracy Lawrence on Twitter  | Reboot’s Shadow Reboot Course

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Show Highlights

Top Quotes: 

“Especially as a founder based in San Francisco you hear a lot of stories of greatness. You don’t hear the stories of struggle.” – Tracy Lawrence

“We call ourselves a love company.”  – Tracy Lawrence 

“When my co-founder and I sat down and thought about how they could best show love we realized it was about treating our people fairly and transparently.” – Tracy Lawrence 

“Our mission is to bring your heart to work.” – Tracy Lawrence 

“The broader purpose behind Chewse is to build a template for a company that can prove that you don’t have to be an asshole to be successful.” – Tracy Lawrence 

“Every time something goes wrong it feels like it’s hurting our broader cause, and it feels very serious.” – Tracy Lawrence 

“Attempting to lead from a heart filled place always works out.” – Jerry Colonna

“When the porcupine puts its quills and is prickly it’s a defense mechanism. It’s not an offensive maneuver.”  – Jerry Colonna 

“There’s nothing I can’t stand more than the asshole who’s pretending not to be.” – Jerry Colonna 

“Disowning the shadow is like trying to get rid of a headache by beheading ourselves.” – Carl Jung

“There’s something that is here that I want to fight for that is more than just runway.” – Tracy Lawrence 

“True authenticity is about embracing even the parts of ourselves that we do not like and dancing with those.” – Jerry Colonna

“The anger and frustration that the world is not the way you want it to be is a power that powers so many entrepreneurs.” – Jerry Colonna

“Why the hell do you work so hard if not to change the world from something that it is into something that you want it to be?” – Jerry Colonna

“If you have an organization that is truly built around love then even conflict is acceptable because the totality of everybody is acceptable.” – Jerry Colonna 

“The truest asshole is the one so disconnected from their deepest feelings that all they do is spray bullets of anger at everybody.”  – Jerry Colonna